ENGAGING CONTENT & VISUALS
The Floor Covering Education Foundation (FCEF) knew that one of their challenges was a lack of information about flooring craftsman careers. We design their site to capture the attention of potential recruits as well as their parents, teachers, and advisors. We developed custom content to explain the role a flooring craftsman plays and to clearly illustrate the carer path.
FloorYourFuture.com is designed to help potential recruits and advisors find the information they’re looking for and help them connect to FCEF. The site includes the complete scholarship application. This progressive form can be saved and restarted to make it easier for the applicant to gather the appropriate information and complete the application when they have time. Forms appear on most pages and are designed to be simple to complete. Our goal was to make it easy for someone interested in becoming a flooring craftsman to connect.
An engaging website that tells the story of flooring craftsmen.
An online application process that helps generate more scholarship applications & makes the review process easier.
Valuable Content created based on keyword research.
Flexible structure that makes it easy to adapt and grow with the needs of the organization.
With the new recruit focused site organic search traffic more than doubled within 3 months.
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This conversation will probably change your life.
Okay, we can’t promise life-changing but we promise, that when you see what an organic strategy can do for you, it will be pretty awesome. Ready to see what we can do?