Career Recruitment & Scholarship Application Site
Trade careers offer a wealth of opportunities and an alternative path for students who enjoy working with their hands. FloorYourFuture.com was built to help our non-profit client educate the public about flooring installation careers and provide an online portal for scholarship applications.
ENGAGING CONTENT & VISUALS
The Floor Covering Education Foundation (FCEF) knew that one of their challenges was a lack of information about flooring craftsman careers. We design their site to capture the attention of potential recruits as well as their parents, teachers, and advisors. We developed custom content to explain the role a flooring craftsman plays and to clearly illustrate the carer path.
MAKING CONNECTIONS
FloorYourFuture.com is designed to help potential recruits and advisors find the information they’re looking for and help them connect to FCEF. The site includes the complete scholarship application. This progressive form can be saved and restarted to make it easier for the applicant to gather the appropriate information and complete the application when they have time. Forms appear on most pages and are designed to be simple to complete. Our goal was to make it easy for someone interested in becoming a flooring craftsman to connect.
Meeting Client Needs
Interactive
The interactive flooring career path makes exploring fun and educational.
Real & Relatable
Using a combination of real flooring craftsmen testimonials and relatable brand photography, the site aims to connect with those most interested in trade careers.
Video
The site integrates FCEF’s video library and provides a place to add new craftsman testimonials.
Easy to Navigate
The simple navigation helps visitors get to the information they need no matter where they are in their journey.
SEO Optimized
Extensive content development helped to increase organic rankings and provided more opportunities for paid media.
Online Application
Online Applications help FCEF streamline processes and make applying easier.
Easy to Navigate
The simple navigation helps visitors get to the information they need no matter where they are in their journey.
SEO Optimized
Extensive content development helped to increase organic rankings and provided more opportunities for paid media.
Online Application
Online Applications help FCEF streamline processes and make applying easier.
Results
An engaging website that tells the story of flooring craftsmen.
An online application process that helps generate more scholarship applications & makes the review process easier.
Valuable Content created based on keyword research.
Flexible structure that makes it easy to adapt and grow with the needs of the organization.
ORGANIC RESULTS
With the new recruit focused site organic search traffic more than doubled within 3 months.
JIM AARON, EXECUTIVE DIRECTOR – FLOOR COVERING EDUCATION FOUNDATION
Hiring Trebletree as our marketing partner is one of the best decisions I’ve made as Executive Director of the Floor Covering Education Foundation. From the websites they’ve built for us, to the video production, and everything in between; all that they’ve produced for us has been first class. They are a small but mighty team of very talented experts!”
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