Website Design Services for Franchises
(Cooperatives, and Multi-Location Businesses Too!)

Your franchise or multilocation business deserves a beautiful website that works for your organization.

WHAT'S IMPORTANT FOR FRANCHISE WEBSITES

FINDING THE BEST WEBSITE PLATFORM

STEPS TO BUILDING A FRANCHISE WEBSITE

A laptop sits on a desk with iced coffee as Trebletree co-founder prepares to work on a franchise website.

Tired of explaining your organizational structure to agencies – explaining the importance of local customizations and the role of your local business owners – only to get back a strategy that doesn’t take the needs of your franchisees and local business owners into consideration? Our experience working with multi-location businesses (from the inside and as a digital agency) means you don’t have to explain it again. We’ll work with you to build a website that works – giving you control over your brand and allowing your local business owners to customize content.

Trebletree Co-Founders Lauren Busby and Megan Michelakos stand in front of a local cafe in New Hampshire

Close-up of Co-founder of Trebletree, Megan working on SEO content on a laptop.

Hey there franchise! Don’t worry, we’ve got you.

Your franchise organization needs a website developer that understands multi-location, multi-ownership business models. That’s us!

Welcome to Trebletree, the boutique digital agency that’s all about franchises! We’re here to help you take your franchise business to the next level with a website design that’s as unique as your brand. We know that franchises come in all shapes and sizes, and that’s why we take a personalized approach to every project we undertake. Whether you’re a fast-food franchise, a boutique fitness studio, or a real estate agency, we’ve got the expertise and creativity to help you stand out from the competition. So sit back, relax, and let us show you what we can do!

Ready to talk face to face?

BOOK YOUR CALL

Franchise Web Design & Development?

What’s Important

The cost of franchise SEO services can vary widely depending on the specific needs of the franchise and the level of service you are looking for. We do not have set pricing for our franchise SEO clients. It’s important that we understand your business goals, your website structure, and the results you’re trying to achieve.

We’ll start with a technical audit. This is an important step in understanding your current position and the opportunities available. Based on this report, we’ll recommend a monthly retainer to continually optimize your website.

Some factors that can influence the cost of our franchise SEO services include:

Consistency Across All Locations

Multilocation organizations need to maintain a consistent brand identity across all their locations. Franchises and cooperatives that have individually owned locations also need to have the ability to have information specific to each location. This means that the website design needs to be consistent across all the locations while still allowing for some level of customization.

Beautifully Simple Localization

While maintaining consistency, the website design also needs to allow for localization. Each location may have different information, products, or services that they offer, and the website design needs to accommodate these differences.

Navigation that Let's Local Shine

The website design needs to make it easy for visitors to find the information they are looking for. This can be particularly challenging for multilocation businesses, as visitors are often looking for information specific to a particular location.

An Awesome User Experience

The website design needs to provide a good user experience for visitors, regardless of which location they are interested in. This includes things like responsive design, fast loading times, and easy-to-use navigation.

Seamless Integrations with Your Systems

Franchise and multilocation organizations may have other systems in place, such as a CRM or inventory management system, that need to be integrated with the website design. This can impact the overall design and functionality of the website.

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DOUGLAS KWONG, VICE PRESIDENT MARKETING – URBAN AIR ADVENTURE PARK

When your website developers really know SEO, you always win. After launching a new website with a new domain, we saw very little impact on our organic traffic after launch and a year later, our organic traffic is up 44% (January 2023 compared to January 2022). Trebletree’s strategic approach and intimate understanding of multi-location businesses have helped us stay ahead of the competition on a local and national level.

Finding the Best Franchise Website Platform

At Trebletree, we specialize in WordPress development and know that this user-friendly platform is a great fit for multilocation businesses. WordPress is a great CMS option for multilocation businesses like franchises and cooperatives for many reasons.

What To Consider & Why We Love WordPress for Multi-Location Websites

There are many things to consider when you’re building a website for a multi-location business. Whether you ultimately go with WordPress (our fave!) or another platform, here’s what you should be on the lookout for:

Scalability and Ease of Growth

WordPress is highly scalable, which means it can accommodate the needs of growing multilocation businesses with ease. Whether you have a few locations or hundreds of locations, WordPress can handle the traffic and content management requirements of your website.

Flexibility and Customization

WordPress is highly customizable, which means you can tailor it to meet the specific needs of your multilocation business. With a wide range of plugins, themes, and features, you can create a website that is unique to your brand and serves the needs of your customers. We’ll create a WordPress site that has all the features and capabilities you are looking for.

Multisite Capabilities

WordPress allows you to create a multisite network, which enables you to manage multiple websites from a single WordPress installation. This is ideal for multi-location businesses that want to maintain a consistent brand identity across all their locations while still providing location-specific content and information. Our WordPress multisites can be customized to allow your locations to edit specific areas of their local pages so you can allow as much (or as little) local control as you want.

Store Locators & Directories

All our franchise WordPress sites include a robust store locator, which allows customers to easily find a location through an interactive map and a simple lookup tool to search by zip code or city, state. Don’t make your customers struggle to find the location nearest them and seamlessly flow into a localized experience.

SEO Implementation & Optimization

WordPress is an SEO-friendly CMS, which means it is optimized for search engines like Google. This can help your multilocation business rank higher in search engine results pages, making it easier for potential customers to find your website and locations. We also specialize in SEO strategies that are specific to franchise businesses. Learn more about our Franchise SEO Services.

WordPress is a powerful and versatile platform that can meet the needs of multilocation businesses. It provides a range of features and plugins so we can create a website for you that is tailored to your business and customers.

Let's Chat About Your Website Goals

Ready to Build An Amazing Franchise Website?

Steps to Build a Franchise Website

Creating a franchise website involves several steps to ensure its functionality, branding, and user experience align with the goals of your franchise business. Here are the general steps we’ll guide you through as we create an amazing franchise website together:

1. Define your goals and target audience.

Begin by clearly defining the objectives of your franchise website. Determine the purpose it will serve, such as providing information to potential franchisees, promoting franchise opportunities, or supporting existing franchisees. Identify your target audience and understand their needs and preferences.

2. Plan the website structure and content.

Develop a comprehensive site map that outlines the website’s structure and navigation. Determine the essential pages, such as the homepage, franchise opportunity page, franchisee resources, FAQ section, and contact page. Create compelling and informative content for each page, including text, images, videos, and downloadable resources.

3. Design and branding.

Develop a visually appealing and consistent design that aligns with your franchise brand. Use your brand colors, logo, and typography throughout the website to maintain brand identity. Ensure the website design is user-friendly, intuitive, and responsive to different screen sizes.

4. Develop the website.

Choose a suitable content management system (CMS) or website builder to create your franchise website. Popular CMS options include WordPress, Drupal, and Joomla. Utilize pre-designed templates or customize them to match your branding. Implement the necessary functionality, such as contact forms, lead capture, franchise application forms, and a search feature.

5. Optimize for search engines (SEO).

Implement on-page SEO techniques to improve your website’s visibility in search engine results. Research relevant keywords and incorporate them naturally into your website’s content, meta tags, headings, and URLs. Ensure your website is optimized for mobile devices and has fast loading times.

6. Integrate analytics and tracking.

Set up website analytics tools like Google Analytics to monitor website traffic, user behavior, and conversions. Install conversion tracking codes to measure the effectiveness of your franchise lead generation and marketing efforts.

7. Incorporate franchisee resources.

If your franchise website includes a dedicated area for franchisees, provide resources such as training materials, manuals, marketing collateral, and support documents. Set up secure login access for franchisees to access these resources.

8. Implement lead capture and contact forms.

Include lead capture forms strategically throughout the website to collect potential franchisee inquiries. Ensure the forms are easy to fill out and encourage users to provide the necessary information. Set up automated email responses to acknowledge inquiries and provide relevant information.

9. Test and optimize.

Before launching the website, thoroughly test its functionality, responsiveness, and usability across different devices and browsers. Check for broken links, typos, and any technical issues. Gather feedback from beta users and make necessary improvements.

10. Launch and promote.

Once you are satisfied with the website, launch it and make it accessible to the public. Promote the website through various channels, including social media, email marketing, online advertising, and offline marketing materials. Continuously monitor and refine your website based on user feedback and analytics data.

Remember, each franchise business has unique requirements, so adapt these steps to your specific needs and consult with web developers, designers, and digital marketing professionals, if necessary, to ensure a successful franchise website launch.

Franchise Websites Help Attract New Franchisees to Your Organization

A well-designed franchise website can play a crucial role in attracting new franchisees by creating a positive first impression and effectively conveying the benefits and opportunities of joining your franchise. Here are some ways to make your franchise website design more appealing to potential franchisees:

Brand Credibility and Recognition:

A well-designed and professional consumer-facing website can enhance the credibility and recognition of the franchise’s brand. When potential franchisees see that the brand has a strong online presence, positive customer reviews, and a polished website, they are more likely to view it as an attractive franchise opportunity. Make your website something franchisees could not build on their own.

Showcasing Customer Demand and Success:

The consumer-facing website can demonstrate the demand for the franchise’s products or services by showcasing customer testimonials, reviews, and success stories. When potential franchisees see that the brand has a loyal customer base and a track record of success, they are more likely to be interested in becoming a part of it.

Highlighting the Franchise’s Unique Selling Points:

The consumer-facing website can effectively highlight the franchise’s unique selling points and differentiators. It can showcase the franchise’s key features, benefits, and competitive advantages that set it apart from other businesses in the industry. This can attract potential franchisees who are looking for a distinctive and promising opportunity.

Whether you’re hoping to show your current franchisees the value of your organization, attract new franchisees, or BOTH, investing in your website is critical to success.

Ready to Shine?

Laptop screen with person typing - Figuring out if SEO is a Corporate expense or a location expense for franchises.

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FINDING YOUR WEBSITE SOLUTION

At Trebletree, we know that every franchise website development project is unique. Our customized services go beyond just aesthetics. We understand that a successful franchise website goes hand-in-hand with effective digital marketing strategies. That’s why our team takes a comprehensive approach, integrating SEO optimization, content marketing, social media integration, and user-friendly design elements into every website we create. By aligning your franchise website with your overarching marketing goals, we ensure that your online presence not only captivates visitors but also converts them into loyal customers. Whether you want your franchisees to have full control over their local site or just a little, our franchise website development services are designed to maintain a consistent brand across all locations, drive traffic to your business, and ultimately maximize your franchise’s success in the digital realm.

How Much Does Franchise Web Design Cost?

What to Consider

When it comes to the cost of a franchise WordPress website, it’s important to understand that it can vary based on several factors. At Trebletree, we offer customized solutions that are tailored to your specific franchise needs, ensuring a website that aligns with your brand and objectives. The cost will depend on various factors such as the complexity of the website, the number of pages and features required, the level of customization, and any additional integrations or functionalities you may need.

Before we provide estimates, we will meet with you to discuss your franchise’s unique requirements and goals in detail. Our team will work closely with you to understand your budget and deliver a cost-effective solution without compromising on quality. We believe in transparency and will provide you with a detailed breakdown of the costs involved, allowing you to make an informed decision that aligns with your financial resources. Our goal is to deliver a franchise WordPress website that not only meets your expectations but also provides excellent value for your investment in terms of functionality, design, and long-term scalability.

Our sites our built to grow with you so even if you need to start with more basic functionalities, you can grow your site and add new features with time. We can work with you to create a long-term development plan as well to help you get to your dream website in manageable phases.

Our Franchise Web Development Services

Custom WordPress Develoment

Our custom WordPress development service is designed to empower businesses with a highly tailored and unique online presence. We understand that every business has distinct requirements and branding objectives, which is why we offer a comprehensive solution that goes beyond the limitations of pre-built templates. Our team of skilled WordPress developers excels at creating fully customized websites that reflect your brand identity, engage your target audience, and drive meaningful results.

With our custom WordPress development service, we start by collaborating closely with you to gain a deep understanding of your business goals, target market, and desired user experience. We then leverage the flexibility and versatility of WordPress to build a website from the ground up, incorporating custom designs, layouts, and functionalities that align perfectly with your vision.

Our experienced developers utilize the latest coding standards and best practices to ensure a high-performance website that is scalable, secure, and easily maintainable. Whether you require advanced e-commerce capabilities, seamless third-party integrations, or a sophisticated membership platform, we have the expertise to bring your ideas to life.

YES, PLEASE!

Website Creative Direction and Content

Content plays a pivotal role in conveying your brand message, establishing credibility, and driving conversions and we understand that not all organizations have an internal content team that can tackle a website development project. That’s why we offer a comprehensive solution that encompasses content strategy, creation, and creative direction tailored specifically to your business goals and target market.

Let's Talk!

Trebletree Founders Megan and Lauren discuss franchise SEO strategies at a local brewery.

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Website Design Services for Franchises (Cooperatives, and Multi-Location Businesses Too!)