Trebltree Founder
Lauren Busby
SEO
Driving SEO Success with Technical Precision and AI Innovation
Lauren’s expertise in technical SEO, AI-driven strategies, and EEAT-focused frameworks helps clients excel in highly competitive spaces. Whether optimizing websites for performance or leveraging AI tools for efficiency, her advanced approach ensures sustainable growth for franchise and enterprise-level clients.
Web Design
Designing Websites with SEO and User Experience at the Core
Lauren merges creative web design with her technical SEO expertise to build websites that are not only visually compelling but also highly optimized. Her focus on user experience, SEO, and technical precision ensures that every site she designs performs exceptionally well in search rankings.
Technical Direction
Overseeing Technical SEO and Web Development Excellence
As the technical lead, Lauren manages all aspects of technical scoping and development, ensuring that web development aligns with SEO goals. Her experience with large-scale franchise and enterprise SEO means she delivers solutions that are scalable, precise, and impactful for businesses aiming for growth.
Meet Lauren
Co-Founder
Lauren Busby’s passion for SEO and web design is at the heart of everything she does. With over a decade of experience, she’s honed her expertise in keyword strategy, technical SEO, and scaling efforts for large franchises and enterprises. Lauren loves combining creativity with technical precision, ensuring every website she works on is both beautifully designed and optimized to perform at its best in search engines.
Always on the cutting edge of SEO techniques and AI innovations, Lauren is dedicated to helping businesses strengthen their digital presence and grow sustainably. Her friendly, fun, and professional approach makes her a trusted partner for companies looking to boost their online visibility, leveraging EEAT-focused strategies and data-driven results to drive success.
Thoughts from Lauren
Expertise & Insights on SEO & Web Development
Mastering SEO Friendly URLs
You’ve poured your heart into SEO—tweaking keywords, optimizing images, and crafting killer content. But if your click-through rates still aren't where you want them to be, it might be time to look at a sneaky culprit: your URL structure. Often overlooked but...
Lauren’s Takeaways from Women in Tech SEO Fest
There’s nothing quite like being in a room full of powerhouse women all laser-focused on the technical side of SEO. It’s my dream, and the Women in Tech SEO Fest that Megan and I attended last week in Philadelphia did not disappoint in that respect. Being surrounded...
AI, Content Writing & SEO: Why You Still Need a Human
The robots are taking over! Ok, that may be a bit dramatic but in less than a year, we've seen the digital marketing world turned upside-down by extremely sophisticated AI tools. When it comes to SEO, AI tools like ChatGPT and Bard have already made a huge splash as...
Grab a Cup of Coffee
And Dig Into Lauren’s SEO Insights
Does generative AI save time, money and resources in SEO?
Discover how AI revolutionizes SEO with real-world examples that highlight its role in boosting efficiency, cutting costs, and optimizing resource management.
Unraveling Google Navboost and building user trust through UX
Learn how enhancing user experience can naturally elevate your search rankings, creating a solid foundation for building trust with both users and search engines.