Trebletree Founder
Megan Michelakos
Content
Supporting SEO Strategies with Authentic Content
Megan’s background in public relations, social media and content development provides insights that drives authentic and effective content for SEO and website development clients.
Creative Direction
Visualizing Content and Engaging Audiences
From website design to creative direction for video content, presentations and more, Megan’s vision helps Trebletree clients put their best face forward online.
Account Management
Keeping Clients Successful and Informed
Through open communications and efficient project management, Megan’s organizational skills ensure Trebletree clients succeed.
Meet Megan
Co-Founder
Megan Michelakos, Co-Founder of Trebletree, is an organic strategist with a background in content development, SEO, creative direction, and business development. With a passion for crafting compelling narratives and optimizing content for search engines, Megan excels in driving organic growth and engagement for businesses. Her creative direction generates captivating brand experiences that resonate with target audiences. Megan’s business acumen and strategic mindset enable her to identify new opportunities, forge strategic partnerships, and drive growth. With her unwavering commitment to excellence and innovation, Megan plays a pivotal role in shaping the success of the company in the ever-evolving digital landscape.
Thoughts from Megan
Expertise & Insights
Query Fan-Out and What It Means for Content Strategy
Google and AI systems are breaking broad queries into sub-questions and looking for content that answers each one. Here’s what query fan-out means for how you plan, structure, and write content.
Pillar Content Strategy: Why Flat Site Structures Fail and How Content Clusters Fix It
Too many websites default to a flat structure where every post, every page, every service carries equal weight and none of them rank the way they should. Here’s how a pillar content strategy fixes that, and why it matters even more now that AI is changing how search works.
Tips for Writing AI-Friendly Content (That Humans Will Love Too)
Writing content that AI Overviews and LLMs can actually use isn’t the same skill as writing content with AI. I break down what makes content genuinely AI-friendly, from front-loaded answers to real FAQs, without turning your voice into a template.
Outside the Office
A Passion for Winter
When she’s not in the office, you’ll most likely find Megan in the great outdoors enjoying all the natural beauty New Hampshire has to offer. While there’s always something to do outdoors in New Hampshire, Megan lives for the outdoor adventures winter has to offer.
If she’s not in her office, you’ll find her on the slopes enjoying the crisp winter air and beautiful mountaintop scenery. You may even find her skinning up the mountain before it opens to get a run in before her workday or packing up at the end of the day for some night skiing.
When the ski mountains close for the season Megan begrudging moves one to hiking, biking, and golfing as she counts down the days to winter.