Urban Air Adventure Park
A Fun and Functional WordPress Website!
When you’re building a site for a brand that’s all about fun it’s no surprise that we pushed web design to the limits. But the most exciting part of this project was the functionality behind the scenes that improved workflows for the entire team.
ADDING ENERGY & EXCITEMENT
The team at Urban Air knew their site needed to have energy and excitement every step of the way. Trebletree delivered with glitch text headings, custom scroll animations and lots of movement throughout the site. The result is a clean, fresh site that appeals to kids and parents alike. The site draws you in with exciting images and bold CTAs.
FUNCTIONALITY RULES
For a franchise organization with over 150 locations (and growing rapidly) managing local website content was a drag – taking franchisee requests, struggling to make updates, frustrated by limitations. Trebletree answered the call with a solution that connected to Urban Air’s e-commerce system, allowed the corporate team and franchisees to easily make updates to their content, and even fed data directly to local listings management. We made their website, a one-stop-shop for local information and streamlined internal processes saving the Urban Air team time and making their lives, well, more FUNctional!
Meeting Client Needs
Mobile First
With more than 80% of traffic on mobile devices, we designed for mobile first.
SEO Foundation
Focused on a sound SEO structure for ongoing success, from the canonical strategy to schema implementation.
ADA Compliance
Worked with the Urban Air team to achieve WCAG Level A & AA Compliance.
Wordpress Multisite
Ensured on-brand messaging for all locations through implementation of Wordpress Multisite.
Corporate & Franchisee CMS
Enabled corporate users and franchisees to update all areas of the site, through custom CMS development.
Dynamic Shortcodes
Utilized shortcodes to populate dynamic content and links across national and local pages.
Wordpress Multisite
Ensured on-brand messaging for all locations through implementation of Wordpress Multisite.
Corporate & Franchisee CMS
Enabled corporate users and franchisees to update all areas of the site, through custom CMS development.
Dynamic Shortcodes
Utilized shortcodes to populate dynamic content and links across national and local pages.
Results
A custom website CMS that works for franchisees AND the corporate team.
Flexibility combined with consistent brand standards.
A simplified user experience.
Exciting and engaging content and graphics.
Successful launch without significant impact to organic traffic.
ORGANIC RESULTS
Despite the domain change traffic returned to the same level as 2021 in 2 weeks. Traffic surpassed 2021 in 2 months without additional SEO efforts.
DOUGLAS KWONG, VICE PRESIDENT MARKETING – URBAN AIR ADVENTURE PARK
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This conversation will probably change your life.
Okay, we can’t promise life-changing but we promise, that when you see what an organic strategy can do for you, it will be pretty awesome. Ready to see what we can do?
