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Learn & Explore
Dig into the 7 digital best practices for local businesses
1. Google Business Profile
Your digital front door. Incomplete = invisible.
Your Google Business Profile (GBP) is often the first thing people see — long before they ever reach your website. An incomplete or outdated profile can tank your visibility in local search results, map packs, and “near me” searches.
To stand out, your GBP should be fully optimized with accurate contact info, business hours, categories, photos, Q&As, and regular updates. Think of it like your storefront window: clean, inviting, and always up to date.
2. Local SEO Visibility
If you’re not in the map pack, you’re missing customers.
When someone searches for a service “near me,” they’re ready to act. Ranking in the local map pack puts your business directly in front of high-intent customers — often ahead of traditional organic results.
Strong local SEO involves optimizing your site for location signals, building consistent citations, and earning trust through reviews and content. It’s how you make sure your business shows up when people are ready to choose.
3. Website Performance
A slow site = lost trust (and lost leads).
Your website should work as hard as you do. A site that’s outdated, slow to load, or difficult to navigate instantly erodes trust — especially on mobile. Customers expect a seamless experience where they can find what they need and take action fast.
Investing in modern design, fast hosting, clear calls to action, and SEO-friendly structure ensures your website converts visitors into customers instead of sending them to a competitor.
4. Reviews & Reputation
Stars sell. Are yours shining?
Online reviews are today’s word of mouth. A strong reputation signals trust, credibility, and quality to both customers and search engines. Businesses with more positive reviews rank higher locally and get more clicks — it’s that simple.
Encouraging happy customers to leave reviews, responding thoughtfully, and actively managing your reputation builds social proof that drives conversions.
5. Social Presence
Stay top of mind in your community.
Your social media presence reinforces your brand and keeps you connected with your local audience. Regular, authentic posting builds familiarity, while community engagement boosts trust and loyalty.
Even if you’re not posting daily, showing up consistently with on-brand content, event updates, and stories helps your business stay relevant — so when customers need your service, your name is the one they remember.
6. Effective Advertising
Reach the right people. Get more leads.
Organic reach is powerful, but smart local advertising amplifies your presence. Google Ads, Meta campaigns, and location-targeted strategies put your business in front of the exact people who are most likely to convert.
The key is precise targeting, strong creative, and clear calls to action. With the right strategy, even a modest ad budget can drive real results and complement your SEO efforts.
7. CRM & Lead Conversion
Leads mean nothing if they’re lost in your inbox.
Generating leads is only half the battle — following up consistently is where revenue happens. Without a simple CRM or automated follow-up system, leads get buried, forgotten, or delayed, and competitors step in.
A good CRM keeps all your inquiries organized, tracks communication, and enables fast follow-ups so you can convert more leads into loyal customers.
The Importance of a COMPLETE Local SEO Solution
Local SEO isn’t just one thing — it’s the intersection of:
- Local Listings
- Your Website
- Your Online Reviews & Reputation
- Social Media
When one piece is missing, your visibility suffers.
When everything works together, that’s where the ✨magic✨ happens —
More calls. More visits. More customers.
46%
Of all online searches are for local information
83%
Of shopper who visited a store search online first
60%
Of Google Searches are done on a mobile device
Our Approach
We Start With a Snapshot
We believe the best place to start is with clarity. That’s why we kick things off with a Digital Snapshot Report — a free audit powered by Vendasta that shows how your business appears across search, maps, and directories.
- See where your listings are accurate (and where they’re not).
- Uncover gaps in your reviews, social presence, and website performance.
- Get an at-a-glance scorecard on your digital visibility.
This snapshot becomes the foundation for everything we do — helping you understand where you stand today and where the biggest opportunities are to grow.
Our Services
The Power of Scale, Adapted for Local
While Trebletree built our reputation in franchise SEO – managing Local SEO at scale across hundreds of locations – we know individual small and medium-sized businesses deserve that same level of performance. That’s why we created Roots Digital, our dedicated offering built specifically for local businesses.
Roots Digital gives you:
- The same strategies we use for national brands, adapted for your business.
- A focus on your digital roots — listings, reputation, website, social, and email.
- Affordable, effective packages that grow with you.
With Roots Digital, you don’t just “do SEO” — you build a foundation that helps your business thrive in the local market.