When the new year hits, the resolutions start flying. For businesses looking to take hold of their online presence in 2022, here are six resolutions to keep youWe live and breathe SEO, content, and organic strategy every day. But, most of our clients don’t so here are six reminders to help keep you on track when it comes to your organic marketing strategy. If you’re not used to thinking about your organic strategy, these will help you stay on track. And as always….we’re here to help.
1. We will create quality content.
While we always have SEO in mind, we also have to be cautious not to let content become a formula. Keywords and research will always have a place in any organic digital strategy, but we also have to make sure the content we create is meaningful. After all, the purpose of driving traffic to our content is to actually get someone to read it and learn something right?
At Trebletree, an SEO strategy is just as much an art as it is a science. We use data to fuel our creativity. Our ideas drive our research. There’s no exact path to SEO success – in fact, it’s often the combination of creativity and insight that generates the most effective website content.
So this year, make your website shine with authentic, useful, and thoughtful content.
2. We will capture attention with engaging visuals.
Well-written content that is useful to its readers is the core of all content strategies. But, in our fast-paced, content-filled, busy lives, great content is often overlooked because it lacks great visuals. Engaging visuals help readers process information and even help them decide if the content is worth reading at all.
As much as it hurts our egos as writers, chances are most readers of our content won’t read every word. That’s right – those perfectly chosen and edited words you slaved over, might just be a blur as someone skims through your content. But, we have another opportunity to delay the swipe or mouse click for a few minutes longer – images.
An engaging image supports your message and might even capture a few extra seconds of your readers’ precious time. Remember, you don’t have to spend a lot of time to get great images, and you don’t have to steal them either. Please, please don’t get your images from a Google image search.
Want more help with images? Check out our post – 6 SIMPLE (& LEGAL) WAYS TO SOURCE IMAGES FOR DIGITAL CONTENT ON A BUDGET
3. We will think like our customers search.
Any good business owner knows that they’re only as good as their last customer experience. You learn how to serve your customers and answer their questions. The problem is that you can only provide that experience if your customers can find you. So you need to anticipate what your customers need before they ask you for it.
We’re not suggesting you grab your crystal ball and try to channel your customers’ thoughts. What we are telling you is that doing your research will pay off. In a lot of ways, keyword research is like your crystal ball into your customers’ thoughts.
If you’re ready to think like your customers search and create an insightful content strategy, be sure to check out this blog post.
4. We will make our websites beautiful and functional.
The best websites are created where beauty and function meet. Beauty is subjective, but no matter what your style, a beautiful site sends a clear message about your brand. Whether someone likes your style or not, they should understand who your brand is and not be confused by your site’s aesthetic. If your business is planning beautiful elegant weddings and your website is harsh and cold, your potential customers will certainly be confused. If you’re an artist and your website has no personality, how will your customers understand your perspective?
While the visual impression your website gives could make or break your online reputation, a website – no matter how beautiful – still needs to function. Your customers should be able to navigate your site, find the information they need, and make transactions effortlessly. If your site isn’t functional, no amount of beauty will save it.
Function goes beyond an organized structure and clear calls to action. Make sure you’re also thinking about page load speeds, form submissions, and any other functions that your website needs to support your business.
5. We will optimize for mobile without forgetting desktop.
If you haven’t heard that people are spending more and more time on their mobile devices, we’re not sure where you’ve been, but it’s a readily accepted truth for marketers today. In fact, this shift to consuming content on mobile devices has made the term “mobile-first” something that most marketers hear and say every day.
What does mobile-first mean, exactly? Well, it means we should always think about the mobile experience first because that’s where our customers are most likely to be engaging with our site. Some website designers take that to the extreme making for over-simplified, and frankly, boring websites.
Just because mobile is the first priority, that doesn’t mean that desktop experiences don’t exist. In fact, if just over 50% of traffic comes from mobile devices, that means nearly half of website traffic DOES NOT come from mobile devices.
While mobile devices are always a priority, at Trebletree, we design a desktop experience first. Why would we do that in this mobile-first world? Well, it’s a lot easier to simplify a design to work on mobile than it is to add some interest and excitement to a site designed with only mobile in mind.
Mobile may always be the first priority but when it comes to design that works on all devices – mobile isn’t always first.
6. We won’t stop improving.
When it comes to organic digital, your work is never done. There’s always a new trend, new keyword, new optimization, or new content idea to explore. Organic digital marketing isn’t something you check off your project list once and move on. Think of it this way. If you want a strong healthy body, you can’t just eat right once and have one great workout, right? If only it were that easy. Just like keeping your body in shape, your digital presence needs constant attention. You need to feed your website with great content and also make sure you’re maintaining your site – fixing problems as they arise. Ignoring your website for too long is the same as ignoring your diet and exercise. And after the holiday season, I’d say many of us know what that means.
IfIf you find all of this overwhelming or your organic digital marketing strategy needs some love, Trebletree is here to help. Contact us to get started.