SEO Services for Franchises and Multi-Location Businesses

Trebletree offers SEO for franchises and comprehensive franchise SEO strategy design and implementation. We create cutting-edge franchise websites for franchise businesses of all sizes. From strategy to implementation and content creation, we offer local franchise SEO services catered to multi-location businesses designed to attract local customers.

Trebletree works on Franchise SEO Services on laptop in a coffee shop

Franchises and multi-location organizations benefit from efficiencies in their operations, marketing, and branding, but when it comes to SEO, they serve up some unique challenges. How can you optimize your site nationally and at scale for your locations? A successful multi-location business SEO strategy should be equal parts national and local. At Trebletree, we understand the unique needs of franchise owners, so we provide local SEO for franchises that will help you rank both nationally and in the local search results. We are your local franchise SEO strategy experts. We’ll help you find opportunities to optimize national website content and pages for each of your franchise locations, create content that will capture new customers, and help your franchise locations increase rankings and organic traffic. Our franchise SEO campaigns target relevant keywords for your business which results in an increase in traffic and a boost in the search results.

Trebletree Co-Founders Lauren and Megan enjoy some beautiful NH scenery while discussing franchise SEO strategies.
Close-up of Co-founder of Trebletree, Megan working on SEO content on a laptop.

What is Franchise Search Engine Optimization (SEO)?

Franchises aren’t like every business and their SEO strategy shouldn’t be either.

SEO services for franchises with multiple locations are different from those for businesses with only one location (at least they should be). When it comes to getting your site and your various franchise location pages and locations found in search engines, there are some additional challenges that a franchise or multi-location business might face. There’s no cookie-cutter SEO solution that will tackle all of these so you need an SEO team that is willing to build a strategy that works for your business goals and supports each franchise location. Here are some areas where we address SEO a little differently for franchises and multi-location businesses:

  • Keyword Research – location based target keywords

  • Improving Local SEO 

  • Content Creation

  • Link Building – local backlinks

  • Local business listings

  • Localized landing pages

  • Structured Data

Multi-Location and Franchise Business SEO Strategies

What’s Different


When your website developers really know SEO, you always win. After launching a new website with a new domain, we saw very little impact on our organic traffic after launch and a year later, our organic traffic is up 44% (January 2023 compared to January 2022). Trebletree’s strategic approach and intimate understanding of multi-location businesses have helped us stay ahead of the competition on a local and national level.

Trebletree’s Franchise Approach

SEO for franchises and multi-location businesses requires a slightly different approach than traditional SEO for a single-location business. Traditional SEO strategies will tend to have a more organic focus and broad outlook. We certainly ensure that we do not ignore this but we enhance traditional SEO with local SEO strategy for multiple franchise locations. We will ensure that your Google business profile is setup for each of your franchise locations and that each location or franchisee business is submitted to relevant local directories. Furthermore, we create localized landing pages to represent each franchise location with a corresponding Google business profile to further enhance the franchise landing page. We pay careful attention not to create duplicate content so local searchers will be served content that is relevant to their location in the search results. Here are some steps we take to optimize your SEO strategy for franchises and multi-location businesses.

Here’s How We Approach SEO For Franchise & Multi-Locations Businesses

SEO for franchises and multi-location businesses requires a slightly different approach than traditional SEO for a single-location business. Here are some addtional steps we take to optimize your SEO strategy for franchises and multi-location businesses:

We take all this into consideration when we’re building a franchise SEO strategy for franchises and multi-location businesses to rank at the top of search engines. But, we understand that you can’t do everything at once and we’ll also help you prioritize local SEO efforts. We encourage customers to focus on the tactics that will get you the biggest bang for your buck first with our local SEO for franchises.

Why is Local SEO Important for Multi-Location Businesses?

Benefits of Local SEO

SEO, or search engine optimization, can be particularly beneficial for local businesses because it helps them to increase their visibility in search engine results when potential customers search for products or services in their local area using location based keywords. By creating local landing pages for individual franchise or location online reviews we are able to increase your overall SEO footprint on Google Maps which results in increased online visibility. Franchise businesses need SEO so that each individual franchise branch is able to compete against competitors in their franchise location search rankings. Here are some specific reasons why local SEO services can be good for local businesses:

Overall, local businesses can benefit greatly from SEO by increasing their visibility, attracting targeted traffic, improving their online reputation, and enjoying cost-effective marketing that provides long-term benefits.

Is SEO a Corporate Expense or a Location Expense

When it comes to franchise marketing and SEO, there are different payment structures that can be used, and the decision on who pays for it ultimately depends on the franchise agreement and the specific needs of the franchise.

Here are some possible payment structures for franchise SEO:

Corporate pays for SEO:

In this structure, the franchisor pays for the SEO services and distributes the cost among the franchisees. This approach ensures consistency in SEO efforts across all franchise locations, and it allows the franchisor to maintain control over the SEO strategy.

Franchisees pay for SEO:

In this structure, each franchise location pays for its own SEO services. While this can be appealing from a budget perspective, it’s important to make sure that all your locations are using the same SEO agency. Locations can still have some input in their SEO efforts but having one team working on SEO for all your locations will ensure consistency.

Shared cost:

If you choose a shared structure, the franchisor and franchisees share the cost of SEO services. The franchisor may cover a portion of the cost, while the franchisees cover the remainder. This approach balances the need for consistency in SEO efforts across the franchise with the desire for each location to have some responsibility for its SEO strategy.

Laptop screen with person typing - Figuring out if SEO is a Corporate expense or a location expense for franchises.


It’s important to note that there is no one-size-fits-all solution when it comes to franchise SEO payment structures. Each franchise is unique and has different needs and goals. The franchisor and franchisees should work together to determine the best payment structure that works for everyone.

Our SEO services for franchises are broken into two segments to make it easy for franchises to choose the structure that works best for them. First, we have a national SEO fee that covers overarching strategy, national optimizations, and reporting. Then, we provide a per-location fee that covers additional work to optimize local pages. No matter what structure works best for your franchise, it’s important to have all your SEO efforts with one agency. This allows us to make sure that local efforts are not negatively impacting national efforts and vice versa.

How Much Does Franchise SEO Cost?

What to Consider

The cost of franchise SEO can vary widely depending on the specific needs of the franchise owner and the level of service you are looking for. We do not have set pricing for our franchise SEO clients. It’s important that we understand your business goals, your website structure, and the results you’re trying to achieve.

We’ll start with a technical audit. This is an important step in understanding your current position and the opportunities available. Based on this report, we’ll recommend a monthly retainer to continually optimize your website.

Some factors that can influence the cost of our franchise SEO include

Based on these factors, the cost of franchise SEO services can range from hundreds of dollars per month to several thousand dollars per month. To some extent, you can control your SEO budget. We’ll make a recommendation based on the current state of your SEO and the opportunity for growth but SEO results are directly related to the effort you put in. If you invest less time, you’ll see results slower. We’ll tailor our services to meet the specific needs of your franchise and help you achieve your business goals.

Our Franchise SEO Services

Technical Audits for Franchises

An SEO technical audit is an in-depth analysis of a website’s technical aspects to identify any issues that might affect its search engine rankings. It involves reviewing a website’s technical infrastructure, code, and other elements to determine how well they conform to best practices for search engine optimization (SEO).

Our technical audit covers 150+ areas that directly impact your rankings users search here. During our SEO technical audit, we will review your website’s structure, URL patterns, metadata, schema markup, site speed, mobile responsiveness, crawlability, indexability, and other technical aspects that can impact its ranking on search engines.

The goal of an SEO technical audit is to identify areas that need improvement and make recommendations to optimize the website’s technical performance. This can help to improve a website’s visibility and ranking on search engine results pages, which in turn can drive more traffic, leads, and sales to the site.

Franchise SEO Monthly Retainer

Our monthly retainers make sure that you are consistently making updates to your site to optimize for search engines. SEO is not something you can set and forget – it needs constant attention in order to keep your site competitive and ranking for key search terms.

Trebletree Founders Megan and Lauren discuss  franchise SEO strategies at a local brewery.

What’s Included?

SEO retainers are flexible which means we can focus on the most important topics and most effective tactics for your organization. Here are the typical activities included in our monthly retainers:

Based on these factors, the cost of franchise SEO services can range from hundreds of dollars per month to several thousand dollars per month. To some extent, you can control your SEO budget. We’ll make a recommendation based on the current state of your SEO and the opportunity for growth but SEO results are directly related to the effort you put in. If you invest less time, you’ll see results slower. We’ll tailor our services to meet the specific needs of your franchise and help you achieve your business goals.

How to Choose a Franchise SEO Agency

Choosing the right SEO agency is essential for the success of a franchise or multi-location business. While we hope you’ll choose Trebletree for all your SEO needs, here are some factors to consider when selecting an SEO partner for your franchise or multi-location business.

We know choosing an agency to trust with your franchise SEO strategies is tough and we hope that we have a chance to wow you with our SEO results. Do your research, ask for references, and make sure you feel comfortable with whatever agency you select.

Co-Founder of Trebletree, Lauren, works at a coffee shop on franchise SEO strategy
Trebletree Co-founders Lauren and Megan love coffee, nature and franchise SEO


We’ve spent the majority of our careers working for multi-location businesses. With experience with cooperatives and franchises, we understand the challenges that multi-location businesses face intimately. We use our experience to help our clients tackle these challenges – making their CEOs and their local owners happy.



Every franchise or multi-location business is unique, and so their SEO strategy should be too. We’ll customize our approach based on your specific business needs.



Reporting is crucial for monitoring the success of your SEO strategy. We’ll work with you to provide reporting to show the results of your efforts. We have experience with several SEO platforms and can work with your current tool. We also understand that not everyone lives and breathes SEO as we do so we’ll build simple reporting for executives to clearly communicate the results of our SEO work.

For large organizations, we highly recommend an enterprise SEO platform like Conductor. We are Conductor Legend certified and have years of experience using that platform to show results for multi-location businesses. This platform provided in-depth keyword research and tracking, insights, and content development tools to take a franchise SEO campaign to the next level.



Communication is key to a successful partnership with your SEO agency. We are responsive, collaborative, and frankly, just a lot of fun to work with. (Well, we had to toot our own horn a bit.)


Local SEO expertise

Franchise or multi-location businesses need targeted local SEO services to increase online visibility and attract customers to each individual location. With our experience working for multi-location businesses, we understand local SEO and how to optimize for each individual location.



Data is our best friend. And really, if your SEO agency doesn’t love data it’s time to start shopping. You may even laugh at our excitement over a keyword research spreadsheet with beautiful conditional formatting. We use data to inform our strategy but we also have a creative side. And don’t worry, we’ll walk you through all the data so you understand our strategy.

Franchise SEO Services

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