While SEO may take some time to show results, the benefits can be long-lasting and continue to generate traffic and leads for a business for months or even years.

COST-EFFECTIVE STRATEGIES TO MEET YOUR MARKETING GOALS

SEO is often more cost-effective than other forms of marketing such as paid search & social, print, or television advertising. We also find that organic marketing strategy and paid advertising go hand-in-hand and can help each other.

IMPROVED ONLINE REPUTATION

SEO can help businesses to establish a positive online reputation through tactics such as obtaining reviews and managing their online presence. Reputation management is an important piece of local SEO for franchises.

TARGETED TRAFFIC FROM INTERESTED CUSTOMERS

Traffic from people who aren’t actually looking for your products and services isn’t likely to convert. Local SEO can attract more targeted traffic to a local business’s website, increasing the likelihood of converting that traffic into paying customers

Search Engine Optimization

SEO Services for Franchises and
Multi-Location Businesses

Custom solutions for work for franchises.

Our Expertise

Creating Cutting-Edge Solutions for Tough Franchise SEO Challenges

Franchises and multi-location organizations benefit from efficiencies in their operations, marketing, and branding, but when it comes to SEO, they serve up some unique challenges. How can you optimize your site nationally and at scale for your locations? A successful multi-location business SEO strategy should be equal parts national and local.

At Trebletree, we understand the unique needs of franchise owners, so we provide local SEO for franchises that will help you rank both nationally and in the local search results. We are your local franchise SEO strategy experts. We’ll help you find opportunities to optimize national website content and pages for each of your franchise locations, create content that will capture new customers, and help your franchise locations increase rankings and organic traffic. Our franchise SEO campaigns target relevant keywords for your business which results in an increase in traffic and a boost in the search results.

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Why Franchise SEO?

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Our Multi-Location SEO Services

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How to Get Started

Our Insights

What is Franchise Search EngineOptimization (SEO)?

Franchises aren’t like every business and their SEO strategy shouldn’t be either.

SEO services for franchises with multiple locations are different from those for businesses with only one location (at least they should be). When it comes to getting your site and your various franchise location pages and locations found in search engines, there are some additional challenges that a franchise or multi-location business might face. There’s no cookie-cutter SEO solution that will tackle all of these so you need an SEO team that is willing to build a strategy that works for your business goals and supports each franchise location. Here are some areas where we address SEO a little differently for franchises and multi-location businesses:

Keyword Research – location based target keywords
Improving Local SEO
Content Creation
Link Building – local backlinks
Local business listings
Localized landing pages
Structured Data

Let's Get Started

What's Different About Franchise SEO?

FINDING THE BEST WAY TO USE LINK BUILDING

Franchises with multiple locations need to create content that is relevant to each location as part of their franchise SEO strategy. This could include blog posts, videos, social media posts, and other types of content that highlight the unique features of each location. This not only helps with local search engine optimization but also makes it easier for customers to find the information they need about a specific location.

Some franchises depend on their franchisees to create local content for their franchise websites because they don’t have the resources to write content for each location. The problem is that most franchisees are busy focussing on running their business and don’t have the time or the expertise to write content for their site. At Trebletree, local content starts with a well-built website that allows you to update local pages at scale. This can significantly reduce the time you’ll spend on creating and publishing local content.

CONTENT CREATION AT SCALE FOR MULTIPLE LOCATIONS

Franchises with multiple locations need to create content that is relevant to each location as part of their franchise SEO strategy. This could include blog posts, videos, social media posts, and other types of content that highlight the unique features of each location. This not only helps with local search engine optimization but also makes it easier for customers to find the information they need about a specific location.

Some franchises depend on their franchisees to create local content for their franchise websites because they don’t have the resources to write content for each location. The problem is that most franchisees are busy focussing on running their business and don’t have the time or the expertise to write content for their site. At Trebletree, local content starts with a well-built website that allows you to update local pages at scale. This can significantly reduce the time you’ll spend on creating and publishing local content.

LOCAL OPTIMIZATION FOR SEARCH ENGINES

Local search optimization is critical for franchises with multiple locations. After all, your customers are searching on a local level and we want them to find your nearest location. Our local SEO services focus on efforts that impact local rankings. For example, each location needs to have its own Google Business Profile, with accurate and consistent information about the address, phone number, and hours of operation. While Google search results are a primary concern, we also want to make sure all local listings are current and accurate so a location can be found no matter how your customer searches.

The website for each location should also have local content, such as location-specific landing pages, blog posts, and testimonials, to help it rank higher in local search results. We are well-versed in optimizing multi-location websites and if you don’t already have a website with local pages, we can help you build it. Check out our website design and development services.

When it comes to a franchise organization, local SEO is one piece of the puzzle, but our efforts go beyond a local-only strategy.

NOT YOUR AVERAGE KEYWORD RESEARCH

For a business with only one location, our SEO strategy focuses heavily on optimizing the website for keywords related to that specific location. However, for local SEO for franchises, the strategy needs to be more targeted. Each local franchise business will have its own set of target keywords that take into account its local market but also any unique needs and characteristics of that location. Especially with franchises and cooperatives where the locations are independently owned, we often find that each location offers slightly different services. This requires careful research and analysis to identify the best keywords for each location.

Our Franchise Approach

National Strategy. Localized Execution.

SEO for franchises and multi-location businesses requires a slightly different approach than traditional SEO for a single-location business. Traditional SEO strategies will tend to have a more organic focus and broad outlook. We certainly ensure that we do not ignore this but we enhance traditional SEO with local SEO strategy for multiple franchise locations. We will ensure that your Google business profile is setup for each of your franchise locations and that each location or franchisee business is submitted to relevant local directories. Furthermore, we create localized landing pages to represent each franchise location with a corresponding Google business profile to further enhance the franchise landing page. We pay careful attention not to create duplicate content so local searchers will be served content that is relevant to their location in the search results. Here are some steps we take to optimize your SEO strategy for franchises and multi-location businesses.

Let's Chat About Your SEO Goals

Local at Scale

How We Make SEO Work For Multi-Location Businesses

SEO for franchises and multi-location businesses requires a slightly different approach than traditional SEO for a single-location business. Here are some additional steps we take to optimize your SEO strategy for franchises and multi-location businesses:

CREATING INDIVIDUAL LOCATION PAGES

Each location should have its own page on your website, with unique content that includes the location’s name, address, phone number, and other relevant information. If you don’t already have this structure for your franchise, you may want to consider focusing on national SEO while you build out your location structure. As WordPress designers and developers, we also know how to build a site that works for a multi-location structure. Check out our website services and franchise portfolio.

LOCAL LISTINGS FOR LOCAL SEARCH

We won’t forget listings (other than Google). Making sure your information is accurate across other listings sites like Trip Advisor, Yelp, Apple, etc., is a must-have for franchise businesses. This will help increase your visibility in local search results.

MANAGING YOUR REPUTATION ONLINE

Encouraging customers to leave reviews on Google and other review sites is important to local SEO. Positive reviews can improve your local rankings and attract more customers to your business. Actively respond to all reviews in a timely manner and be sure to add detailed information in your responses as appropriate.

You’ll also want to keep an eye on your online reviews and respond promptly to any negative feedback. This can help you maintain a positive online reputation and attract more customers to your business.

For most franchises, investing in a local listings and reputation management platform will make a huge difference. A platform like SOCi, helps you manage listings at scale, monitor your reputation and keep brand consistency across social media sites. We also recommend linking your website to your listings platform via an API to make sure data is always accurate across all listings and matches your website.

OPTIMIZING GOOGLE BUSINESS PROFILES

Claim and verify each Google Business Profile (Previously Google My Business or GMB) and ensure that each listing is accurate and up-to-date. Make sure to include photos, hours of operation, and other relevant information. We’ll help you optimize your Google listings making sure you’re using the best categories for your business, adding photos and videos, and updating information to make sure your customers have all the information they need to choose your business.

UTILIZING LOCATION-SPECIFIC KEYWORDS

Use keywords that are relevant to each location in your website content, page titles, and meta descriptions. For example, if you own a pizza franchise, you could use keywords like “Birthday Parties in Springfield” or “Springfield Amusement Parks”.

We take all this into consideration when we’re building a franchise SEO strategy for franchises and multi-location businesses to rank at the top of search engines. But, we understand that you can’t do everything at once and we’ll also help you prioritize local SEO efforts. We encourage customers to focus on the tactics that will get you the biggest bang for your buck first with our local SEO for franchises.

Benefits of Local SEO

SEO, or search engine optimization, can be particularly beneficial for local businesses because it helps them to increase their visibility in search engine results when potential customers search for products or services in their local area using location based keywords. By creating local landing pages for individual franchise or location online reviews we are able to increase your overall SEO footprint on Google Maps which results in increased online visibility. Franchise businesses need SEO so that each individual franchise branch is able to compete against competitors in their franchise location search rankings. Here are some specific reasons why local SEO services can be good for local businesses:

Our Services

What’s Included In Franchise SEO Retainers?

SEO retainers are flexible which means we can focus on the most important topics and most effective tactics for your organization. Here are the typical activities included in our monthly retainers:

CONTENT AUDIT & OPTIMIZATIONS

Website content should be optimized regularly to ensure that it is up-to-date, relevant, and performing well in search engine rankings. We’ll create a content plan that keeps your content updated and ensures that your content is adjusted to stay up-to-date with any search engine algorithm updates. We’ll continuously monitor your site for any changes that impact your rankings. We’ll make sure you’re taking advantage of any local SEO opportunities by producing localize content at scale for your organization.

CONTENT AUDIT & STRATEGY

Once we’ve addressed high-priority technical issues and optimized tags, we’ll conduct a content audit. An SEO content audit is the process of evaluating the content on a website to determine its quality, relevance, and effectiveness in achieving search engine optimization (SEO) goals. We’ll do a thorough analysis of all the content on your site, including blog posts, product pages, and other types of content, to identify areas for improvement and opportunities to enhance the site’s search engine rankings.

During the audit, the content is evaluated for factors such as keyword optimization, user engagement, readability, and relevance to the target audience. The results of the audit are used to build our content strategy. This plan will outline which pages need adjustments and prioritize the pages with the biggest opportunity to improve the site’s SEO performance.

Our SEO content audit is a valuable tool that helps us plan our ongoing SEO efforts to improve search engine rankings, increase traffic to your site, and improve the user experience for your visitors.

KEYWORD RESEARCH AND CONTENT OPPORTUNITIES

Keyword research is a great way to find additional content opportunities for your website. We’ll dive in deep to look at your business, your competitors, and your industry. At this point, we’re looking for additional keywords that your business is not currently ranking for and what content opportunities you have.

For franchises with good rankings for primary keywords, we’ll start looking at long-tail keywords. Long-tail keywords are more specific phrases that people are searching for. They usually have a lower search volume, but they also have less competition. We’ll look for long-tail keywords that are relevant to your niche and that have a decent search volume.

Once we’ve identified the keywords and topics you want to target, it’s time to create content. If you’re lucky enough to have an internal content team, we’ll work with them to develop SEO-friendly content. We can provide content briefs or optimize content that your team has written. We also offer full-service SEO copywriting. We’ll develop high-quality, informative content that is optimized for your target keywords. This will help your content rank higher in search engines and attract more traffic to your website.

PRIORITIZED TAG AUDIT AND IMPLEMENTATION

An SEO tag audit is a process of reviewing and evaluating the various tags on a website to ensure they are optimized for search engines. These tags include title tags, meta descriptions, header tags, image alt tags, and other HTML elements that help search engines understand the content of a web page. This is typically a priority in our first month of an SEO retainer. While we’re fixing any other high-priority items from the technical audit, we’ll work on your tag audit and implementation.

The purpose of an SEO tag audit is to identify any missing or incorrectly implemented tags that could be hindering the website’s visibility in search results. By ensuring that these tags are properly optimized, a website can improve its rankings and attract more organic traffic from search engines.

During an SEO tag audit, we’ll review all your tags and titles to make sure they aren’t duplicated, include relevant keywords, and accurately describe your content.

Our SEO tag audit is an essential part of your comprehensive SEO strategy, as it helps ensure that a website is properly optimized for search engines and can maximize its visibility and traffic potential.

TECHNICAL SEO IMPLEMENTATION

The main goal of technical SEO is to ensure that search engine crawlers can easily crawl and index a website’s content, which will help the site rank higher in search engine results pages (SERPs). While we’ll address many technical issues early on, website updates, search engine changes, and many other factors can cause additional technical issues. As these issues arise, we’ll work to resolve them quickly and make sure that your site stays in good SEO health.

Insights from Trebletree

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Partner with Trebletree

At Trebletree, we’re more than just an SEO agency – we’re your partners in growth. Our dedication to providing high-quality, customized SEO solutions is what sets us apart. Whether you’re a small business looking to enhance local visibility or a large enterprise aiming for global reach, we have the expertise and passion to help you succeed.

Let’s grow together. Contact us today to learn more about our SEO services and how we can help your business thrive.

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SEO Services for Franchises and
Multi-Location Businesses