Program Overview
A Digital Marketing Program Built for IBA Members
The IBA helps independent breweries save money on operations. This program extends that mission to digital — helping members get found, build their reputation, and compete locally without hiring an agency on their own.
The Opportunity
Independent breweries are struggling to get found. We can fix that.
Craft beer is a maturing market. Closures outpace openings and competition for local customers is fierce. The breweries that survive and thrive are the ones who show up where people are looking. That means Google, AI-driven search, review platforms, and local listings — all working together. Most small brewery owners are great at brewing and stretched thin on everything else. They need a trusted, affordable digital partner. This program delivers exactly that, through a cooperative model they already trust.
How It Works
Simple for the IBA. Turnkey for members.
1
IBA Promotes the Program
Added to the IBA savings programs portfolio. Members see it alongside the other supplier benefits they already use.
2
Members Claim a Free Audit
Limited slots available weekly. A standardized digital audit shows each brewery exactly where they stand and what to fix.
3
Trebletree Delivers Everything
Members choose a package. Trebletree handles all delivery. The IBA earns a 5% revenue share with zero operational overhead.
Free Digital Audit for All IBA Members
Google presence, local listings, reputation snapshot, AI visibility check, and top 3 priority recommendations. Limited weekly slots.
Member Benefit
Monthly Programs
Three packages built around how breweries actually operate.
Whether a member runs a taproom, focuses on distribution, or does both, there is a package sized to their needs and budget. All packages include IBA member pricing — 20% below standard agency rates.
Get Found
Local visibility essentials for breweries just getting started digitally
Google Business Profile setup and optimization
Local listings accuracy across major platforms
Social media management platform access
AI visibility check and monthly snapshot report
Review monitoring (alerts only)
Managed review responses
Active GBP management and posts
Weekly evergreen social and GBP posts
Get Visible
Everything in Get Found
Full local SEO strategy and optimization
Active GBP management (events, posts, photos)
Weekly evergreen social and GBP posts
AI-assisted review responses across Google, Yelp, Untappd, TripAdvisor
Monthly performance report with recommendations
Managed social media (custom events and topics)
Get Growing
Everything in Get Visible
Ongoing SEO strategy and content direction
Website content updates and optimization
Managed social media — you provide events and topics, we create and post
Monthly email marketing campaign
Quarterly strategy call with Trebletree team
Add-On: AI Chat + Text Conversations
Capture and convert more leads with an AI-powered chat and text widget on your website
Available as an add-on to any monthly package. Engages website visitors in real time via chat or text, answers common questions, captures lead information, and routes serious inquiries to your team. Alliance member pricing applies.
Free Setup · 1-Year Commitment
Pricing is not final. This document is intended as a representation of what the program and revenue model could look like.
Website Packages
Built for breweries. SEO engineered from the start.
Every package includes SEO architecture built in from day one, not bolted on after launch. Sites are designed to be managed by a small team and built to scale as the brewery grows.
Starter
Clean, SEO-ready taproom site with Untappd integration and/or manual menu updates, events calendar, and contact page. Built to be easily managed by a small team with no developer needed for day-to-day updates.
Starter
+ Distribution
Full
Brewery
A new revenue stream. Zero overhead.
Monthly Program Share (5%)
At 50 Members (Conservative Mix)
Free Member Webinars: Education to Enrollment
Co-branded with the IBA and offered quarterly, these webinars build trust with members and create a natural path to the free audit and paid packages. Each session ends with a limited-slot audit signup offer.
Your GBP is your most important tap handle
Turning reviews into revenue
Why Trebletree
We’ve built this model before.
Built the Cooperative Marketing Playbook
Our founders spent 14 years at CCA Global Partners building One Stop Digital — a member marketing program for cooperative retailers. This is the same model, purpose-built for breweries.
Multi-Location SEO Is Our Core Expertise
We specialize in helping distributed businesses manage consistent digital presence across many locations — exactly the challenge a growing brewery faces.
AI-Forward Approach
We use AI to make reputation management, local SEO, and content delivery scalable without a large team — so we can serve hundreds of members efficiently without sacrificing quality.
Infrastructure Ready
We already operate a local marketing platform capable of supporting this program at scale from day one, with a path to a white-labeled member dashboard as the program grows.
Ready to explore this together?
We’d love to walk through this with IBA leadership and customize the model for their membership.
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