Trebltree Founder
Lauren Busby
SEO
Driving SEO Success with Technical Precision and AI Innovation
Lauren’s expertise in technical SEO, AI-driven strategies, and EEAT-focused frameworks helps clients excel in highly competitive spaces. Whether optimizing websites for performance or leveraging AI tools for efficiency, her advanced approach ensures sustainable growth for franchise and enterprise-level clients.
Web Design
Designing Websites with SEO and User Experience at the Core
Lauren merges creative web design with her technical SEO expertise to build websites that are not only visually compelling but also highly optimized. Her focus on user experience, SEO, and technical precision ensures that every site she designs performs exceptionally well in search rankings.
Technical Direction
Overseeing Technical SEO and Web Development Excellence
As the technical lead, Lauren manages all aspects of technical scoping and development, ensuring that web development aligns with SEO goals. Her experience with large-scale franchise and enterprise SEO means she delivers solutions that are scalable, precise, and impactful for businesses aiming for growth.
Meet Lauren
Co-Founder
Lauren Busby’s passion for SEO and web design is at the heart of everything she does. With over a decade of experience, she’s honed her expertise in keyword strategy, technical SEO, and scaling efforts for large franchises and enterprises. Lauren loves combining creativity with technical precision, ensuring every website she works on is both beautifully designed and optimized to perform at its best in search engines.
Always on the cutting edge of SEO techniques and AI innovations, Lauren is dedicated to helping businesses strengthen their digital presence and grow sustainably. Her friendly, fun, and professional approach makes her a trusted partner for companies looking to boost their online visibility, leveraging EEAT-focused strategies and data-driven results to drive success.
Thoughts from Lauren
Expertise & Insights on SEO & Web Development
Generative AI Search vs. Google Search – By the Numbers
Everywhere you look, the story is the same.AI search is exploding. Generative engines are reshaping discovery. Traditional Google search is being replaced. And yes, AI really is changing how people look for information. ChatGPT, Claude, Gemini, and Perplexity are now...
Google Business Profiles 2026: How Local Businesses Can Outsmart Competitors and Gain AI Visibility
Still treating your Google Business Profile like an online phone book? In 2026, it’s running your visibility in Google’s AI Overviews and Gemini results. Here’s how to keep your business from disappearing — and maybe even steal a few clicks from your competitors while you’re at it.
Generative Engine Optimization: What Makes Content “Retrieval-Ready” for AI Search
AI-powered search has changed how visibility works. Generative Engine Optimization (GEO) ensures your content isn’t just indexed – but embedded, retrieved, and cited by AI systems. Learn how to make your content truly retrieval-ready.
Grab a Cup of Coffee
And Dig Into Lauren’s SEO Insights
Does generative AI save time, money and resources in SEO?
Discover how AI revolutionizes SEO with real-world examples that highlight its role in boosting efficiency, cutting costs, and optimizing resource management.
Unraveling Google Navboost and building user trust through UX
Learn how enhancing user experience can naturally elevate your search rankings, creating a solid foundation for building trust with both users and search engines.