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Generative Engine Optimization is what happens when your content shows up in AI answers instead of just search results. ChatGPT, Google AI Overviews, Perplexity: these systems are changing how people find businesses, and the fundamentals for showing up in them are different from traditional SEO. This category covers what we know, what’s still evolving, and how to position your content for the way search is actually working now.
Writing content that AI Overviews and LLMs can actually use isn’t the same skill as writing content with AI. I break down what makes content genuinely AI-friendly, from front-loaded answers to real FAQs, without turning your voice into a template.
Guest posts, digital PR, link insertions. Everyone treats them like three ways to buy the same thing. They're not, and treating them that way is how budgets disappear on links that were never right in the first place. "We need more backlinks" is one of the most common...
Visibility is often discussed as a ranking challenge. But, before a page can rank, cited, summarized, or retrieved by search and AI systems, it must first be eligible for discovery. That eligibility depends on three foundational layers: Can it be stored? Can it be...
Everywhere you look, the story is the same.AI search is exploding. Generative engines are reshaping discovery. Traditional Google search is being replaced. And yes, AI really is changing how people look for information. ChatGPT, Claude, Gemini, and Perplexity are now...
A quick trip to Chicago gave us a refreshing break from our desks and a wealth of inspiration as we tackle the ever-evolving digital landscape. The SOCi Reimagine conference didn’t disappoint with a great line-up of speakers and engaging networking.
AI-powered search has changed how visibility works. Generative Engine Optimization (GEO) ensures your content isn’t just indexed – but embedded, retrieved, and cited by AI systems. Learn how to make your content truly retrieval-ready.
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