Local Business Digital Marketing: Why 97% of Your Customers Search Online First (And How to Capture Them)
Nearly all consumers (97%) now search online before hiring local service providers, according to BrightLocal’s Local Consumer Review Survey. Yet most small businesses treat local digital marketing as an optional expense rather than the essential survival tool it...
The Ultimate Guide to Zero-Click Search: Outsmart Falling Click Rates with Proven SEO Tactics
Let’s cut to the chase: you work hard to climb Google’s search results, but lately, it feels like you’re shouting into the void. Your content shows up, but clicks? Not so much. Welcome to the wild new world of zero-click search—where rising...
Mastering SEO Friendly URLs
You’ve poured your heart into SEO—tweaking keywords, optimizing images, and crafting killer content. But if your click-through rates still aren’t where you want them to be, it might be time to look at a sneaky culprit: your URL structure. Often overlooked but...
Lauren’s Takeaways from Women in Tech SEO Fest
There’s nothing quite like being in a room full of powerhouse women all laser-focused on the technical side of SEO. It’s my dream, and the Women in Tech SEO Fest that Megan and I attended last week in Philadelphia did not disappoint in that respect. Being surrounded...