AI, Content Writing & SEO: Why You Still Need a Human

May 19, 2023 | Content, SEO, Trends

Trebletree co-founder Megan works on a laptop outdoors

The robots are taking over! Ok, that may be a bit dramatic but in less than a year, we’ve seen the digital marketing world turned upside-down by extremely sophisticated AI tools. When it comes to SEO, AI tools like ChatGPT and Bard have already made a huge splash as seasoned SEOs search for ways to automate processes, tap into AI content and get more done in less time with the help of our computers.

So, the computers are writing our content now? (This writer silently screams inside…say it isn’t so!) Deep breaths content writers, you’ll be ok. But, your role in the SEO world is changing and you’d better be ready to change with it. So let’s all give our robots a warm embrace and learn how we can work together to create stellar content for our clients and customers.

robot writing with a pen representing AI Content Writing Tools

The Benefits of AI for SEO Content Writing

Well, since we’re embracing AI, let’s ask ChatGPT and Bard what they think they provide to SEOs around the world when it comes to content writing.

Here’s what ChatGPT had to say:

Using AI for SEO content writing offers several benefits that can enhance the effectiveness and efficiency of your SEO strategies. Here are some key advantages:

  1. Improved keyword research: AI-powered tools can analyze vast amounts of data and provide valuable insights into keyword research. They can identify relevant keywords and phrases that have high search volumes and low competition, helping you optimize your content for better visibility in search engine results.
  2. Enhanced content optimization: AI can assist in optimizing content for search engines by providing real-time suggestions and recommendations. AI tools can analyze your content, identify areas for improvement, suggest keyword placement, and help ensure that your content aligns with SEO best practices.
  3. Time-saving and efficiency: AI can automate time-consuming tasks involved in SEO content writing, such as keyword research, topic generation, and content optimization. This automation allows you to focus on other important aspects of your content strategy, ultimately saving time and increasing productivity.
  4. Content quality and relevance: AI-powered tools can assess the quality and relevance of your content, ensuring that it meets the needs of both search engines and users. AI can analyze factors such as readability, engagement, and relevance to improve the overall quality and effectiveness of your content.
  5. Personalization and user experience: AI can help personalize content based on user preferences, behaviors, and search patterns. By leveraging AI algorithms, you can deliver more tailored and relevant content to your audience, improving user experience and increasing engagement.
  6. Content generation and ideation: AI can generate content ideas and even assist in creating content. With natural language processing capabilities, AI can analyze existing content, identify patterns, and generate new ideas for blog posts, articles, and other forms of content.
  7. Data-driven insights: AI can analyze large sets of data and provide actionable insights for your SEO content strategy. It can identify trends, patterns, and audience preferences, enabling you to make data-driven decisions and optimize your content accordingly.
  8. Multilingual capabilities: AI-powered translation tools can facilitate content localization and help you reach a broader international audience. They can accurately translate content into different languages, ensuring your SEO efforts are effective in various regions.
  9. Continuous improvement: AI can continuously learn and adapt based on user interactions and feedback. By analyzing user behavior and engagement metrics, AI can help you refine and optimize your content strategy over time, improving its effectiveness and relevance.

It’s important to note that while AI can provide valuable assistance, human expertise and creativity remain crucial in crafting high-quality, engaging content. A combination of AI-powered tools and human input can yield the best results in SEO content writing.

Not bad ChatGPT. This writer agrees with all your points. And the fact that you wrote this in about 10 seconds…I have to say, I couldn’t have done that. Interestingly enough, even ChatGPT recognizes that it’s not a replacement for human writers. So put down those computer-smashing hammers writers, ChatGPT is open to working together and you should be too.

robot works at a desk with pencils and a tablet representing AI content writing

Ok, let’s see what Bard has to say:

There are many benefits to using AI for SEO content writing. Some of the most notable benefits include:

  • Improved efficiency and productivity: AI can help you create content faster and more efficiently than you could on your own. This is because AI can quickly research and analyze keywords, generate content ideas, and write content that is both informative and engaging.
  • Enhanced writing quality: AI can help you improve the quality of your content by ensuring that it is well-written, error-free, and optimized for search engines. AI can also help you create content that is more engaging and persuasive.
  • SEO optimization: AI can help you optimize your content for search engines by ensuring that it includes the right keywords and phrases in the right places. This can help you improve your search engine ranking and attract more visitors to your website.
  • Boost creativity and innovation: AI can help you boost your creativity and innovation by generating new content ideas and helping you to experiment with different writing styles and formats. This can help you create content that is more original and engaging.
  • Cost savings: AI can help you save money on content creation by automating many of the tasks that are typically done by human writers. This can free up your time and resources so that you can focus on other aspects of your business.

Overall, AI can be a valuable tool for SEO content writing. It can help you improve the quality, efficiency, and effectiveness of your content creation process. If you are looking for a way to improve your SEO content writing, AI is a great option to consider.

Bard didn’t do a bad job either. Bard’s answer was shorter but had many similar points to ChatGPT. Bard, however, did not stroke our human egos and in fact suggests that AI can replace human writers in many tasks. Sorry Bard, I’m going to have to disagree with you there.

Megan Michelakos, co-Founder of Trebletree sits a her laptop at a cafe

Here’s your recap on the benefits of AI-generated content in SEO from me, the human:

Write Faster, Write Better, with Your New Buddy, AI

Gone are the days of staring at a blank screen trying to get started. Gone are the days of endless research before you get started. Welcome to the new world of AI-assisted content writing. Ask your AI writing assistant for outlines and suggestions. Use AI content generators to boost thin content and write first drafts of web pages, write blog posts quickly, and more. Just don’t forget to read what your AI friend suggests before you use it to represent your brand or your client’s brand. Robots, just like us humans, are not perfect and they do make mistakes.

Boost the Quality of SEO Content by Combining Optimization and Writing

Cut your optimization time by feeding AI your targeted keywords and asking for optimized content. For articles where AI doesn’t have the information to write good content, try writing your article and then letting your AI tools optimize it.

Get Out of Your Writing Rut and Embrace New Ideas

AI writing tools are built and trained to analyze way more data than one human can take in a lifetime. Your experiences give you a unique perspective and I’m not suggesting you lose, but being open to new ideas and new concepts generated by AI, can take your content to a whole new level.

woman hugs a robot representing human writers embracing ai content assistants

The Best Ways to Use AI Content to Support Your SEO Strategy

  1. Writing & Editing Tags and Descriptions
  2. Content Ideas & Writer’s Block Cure
  3. Content Optimization
  4. Create Blog Posts & More

Writing & Editing Tags and Descriptions with an AI Writer

Writing titles, descriptions, and alt tags can be tedious work. But it’s important work when it comes to SEO. This is where the robots really shine. They don’t mind tedious work and can do these repetitive tasks without drifting into daydream land or losing interest. Feed your favorite AI Writing Assitant your page list and targeted keywords and see what they can do. As always, make sure you check your AI’s work before you implement to make sure their suggestions are on brand and accurate.

Content Ideas from an AI Writing Assistant: the Writer’s Block Cure

Imagine…a world where the blank page doesn’t haunt every writer’s dreams. That world is here baby! So tell that blank page, with its snarky know-it-all grin, to get packing, because AI is here to save the day and get you back on track filling up that page with beautiful SEO-optimized content. Start with keywords and ask your AI friends for article topics, feed AI your outline, and let it write tough sections for you, ask AI to give you suggestions based on competitor content. The possibilities are endless. As you embrace your new role as writer/AI whisperer/editor, you’ll learn to get creative with your AI prompts and challenge your new AI allies in new ways.

Content Optimization

AI can assist in optimizing your content for search engines. Drop your content into AI-powered tools to analyze your content and receive real-time suggestions for improvements. Surfer SEO’s Audit and Content Editor tools are some of my faves but there are many others that provide quick wins for optimizing your content and even help you update the content.

Use an AI Content Generator to Create Blog Posts and More with Ease

AI can support content creation by generating ideas, assisting in writing drafts, or even creating content in some cases. Natural language generation (NLG) models can help generate product descriptions, blog posts, social media content, and more. However, it’s important to ensure that the AI-generated text is reviewed and edited by human writers to maintain quality and authenticity. Let’s reiterate that point – human writers are still important!

Want to see how we can put AI to use driving SEO results for your company? Learn more about our SEO Services.

content writer and co-Founder of Trebletree, Megan laughs while working on her laptop ouside

Where Do Us Writers Go From Here?

Hopefully, the screaming inside your writer brain has died down and you’re seeing the benefits of using AI to make your writing stronger, more engaging, and more SEO-friendly. From this writer whose knee-jerk response to AI content was “nope…no way…not on my watch,” you can embrace AI and still be a great writer. The world still needs your creativity, your experience, and your unique voice. So go forth and make friends with the robots. Learn how to get them to work for you and don’t fight it, because there are plenty of us out there using AI to write high-quality content faster and more efficiently than ever.

Looking for help tapping into AI to help your business stay relevant? Let’s chat! Drop us a note through our contact form.

Ready to see how Organic Digital Strategy can help you get noticed? Make Trebletree part of your team.

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