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Content is the thing that makes search visibility actually matter. When someone lands on your page, it either earns their trust or loses it in thirty seconds. This category covers content strategy, copywriting, and how to build a library that works as hard as you do.
Google and AI systems are breaking broad queries into sub-questions and looking for content that answers each one. Here’s what query fan-out means for how you plan, structure, and write content.
Too many websites default to a flat structure where every post, every page, every service carries equal weight and none of them rank the way they should. Here’s how a pillar content strategy fixes that, and why it matters even more now that AI is changing how search works.
Writing content that AI Overviews and LLMs can actually use isn’t the same skill as writing content with AI. I break down what makes content genuinely AI-friendly, from front-loaded answers to real FAQs, without turning your voice into a template.
Updated 7/27/2026 – When I first wrote this post over a year ago, I said AI couldn’t write like a human, and I still mostly believe it. This update covers my process now, why Claude has become my go-to writing tool, the em dash debate everyone’s having, and how to keep your voice from getting flattened into AI’s default style.
Originally published May 19, 2022, Updated September 2024 When it comes to content creation and optimization, one of the big challenges we often run into for our clients is imagery. A picture is worth 1,000 words, yes, but do you have $1,000 for a photo? Probably not....
A content audit is...well, exactly what it sounds like. During a content audit, we look at all the content on a website so we can understand the big picture. Even for smaller websites, this is an important part of your SEO strategy and your content marketing strategy....
The robots are taking over! Ok, that may be a bit dramatic but in less than a year, we've seen the digital marketing world turned upside-down by extremely sophisticated AI tools. When it comes to SEO, AI tools like ChatGPT and Bard have already made a huge splash as...
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